Anne Boden

Starling Bank, UK

Special Power

Positively disruptive

Innovator Type


Planet Benefit

Championing the consumers

Anne founded Starling Bank (aka the Best British Bank 2019) that now has 1.25m customer accountsStarling isn’t the biggest or best known online bank but it is a pioneer that led to the likes of TransferwiseMonzo and Revolut.   

We love her style which is inclusive and straightforward. Her approach and the culture she has created at Starling positions her firmly within the wider community – for example they have opened up their APIs for others to create further 3rd party services, in addition to the digital bank accounts that Starling offer.  

Above all at MAD33, we are cheering on Anne and Starling Bank as larger (but less charming) competitors try to swoop in on her market. We’re confident that Starling will thrive.