Family planning innovator
Democratising fertility control
From jewellery design to motorcycles tours, to fertility app.
Danish entrepreneur Ida, founded the world’s fastest growing female health app. It’s super easy for women to keep track of their menstrual health and understand what’s going on in their bodies to live a full and healthy life. Ida is certainly courageous – riding her motorcycle alone in the desert for two years was a good training ground for managing her first high growth startup.
The modern, data driven app has more than twelve million active users in over 190 countries and is one of the most popular apps in the “Health & Fitness” category.
Ida isn’t afraid to jump in at the deep end – she learns to swim as she goes! She’s providing smart solutions for our society, and using technology to profoundly change family planning, so that people can benefit from insights into female health.