John Vary

John Lewis Partnership, UK


Special Power

Storytelling

Innovator Type

Fireball

Planet Benefit

Being the Earth's conscience

“Choose the future, don’t wait for it to happen to you.” 

John describes himself as a futurologist, leading the John Lewis Partnership’s innovation team where he oversees the exploration of alternative futures.  

MAD33 judges love the way that he combines a sense of responsibility with massive creativity and fun.  

As a futurologist, John encourages more people to consider possible alternative futures by telling futurefacing stories and creating bold ideas and solutions for today, to inspire and relentlessly provoke debate. 

One of 5 siblings and running a South London fruit stall at the age of 11, John has come a long way – his advice to others is to never give up as your purpose will emerge and you can create your story around yourself, but above all “be kind, be better”.