Kristina Salceanu

Advent of Change, Stratford Upon Avon, UK

Special Power

Celebrating others

Innovator Type


Planet Benefit

Promoting charity

Who doesn’t love an advent calendar?

Kristina started Advent of Change, the advent calendar where each window shines a light on the work of one of 24 charities. Kristina has involved hundreds of companies in this brilliant initiative who give their time, energy and effort on a pro-bono basis. From small beginnings, the calendar is now stocked in many retailers across the UK. 

More and more people are becoming inspired to think about what the build up to Christmas should be about. For Kristina the Christmas build up starts in February!  

The innovation of this product from such a traditional concept and its development, while doing a full time job, really impressed us at MAD33.