Michael Howard

Awesome Movement, UK

Special Power

Celebrating others

Innovator Type


Planet Benefit

Appreciating people

Don’t we all love people who recognise the achievements of others? 

The ‘Awesome Movement’ is a movement to show our appreciation to everyday heroes, the people that show up when we are at our most vulnerable and need help the most. The people that risk their lives to save others and people who dedicate their lives to care for us all.

Paramedics, The Police, The Fire Service, Air Ambulance, Doctors & Nurses. The movement is not just aimed at the frontline people, but also those behind the scenes, answering calls. 

Visible support for the UK emergency services is important at any time, but particularly now given the divisive nature of the UK society narrative over the past few years, and the current COVID-19 crisis; this movement is here to raise awareness and provide that much needed support. 

People across the country are now clapping every Thursday night. Well done Michael!