Harnessing people power
Combining modernisation and tradition
Morten transformed a 125 year old cooperative grocery company into a digital omnichannel retailer just in time for the Coronavirus lockdown.
His timing may be good, but so has been his ability to drive a large-scale cultural change backed up with the renewal of the underlying technology platform. He’s enabled business growth in COOP through development of digital business models and built up a best in class IT/Digital organisation as a foundation for COOP’s future growth.