Morten Holm Christiansen

Coop, Copenhagen, Denmark

Special Power

Harnessing people power

Innovator Type


Planet Benefit

Combining modernisation and tradition

Morten transformed a 125 year old cooperative grocery company into a digital omnichannel retailer just in time for the Coronavirus lockdown.   

His timing may be good, but so has been his ability to drive a large-scale cultural change backed up with the renewal of the underlying technology platformHe’s enabled business growth in COOP through development of digital business models and built up a best in class IT/Digital organisation as a foundation for COOP’s future growth.